AI Insights · Timothy · April 2025
Performance of Top 5 Fashion Games Apps in the US: Q1 2025
Explore the performance trends of the top fashion games in the US for Q1 2025, with insights on downloads, revenue, and active users.
In the first quarter of 2025, the top five fashion games on a unified platform in the United States showcased varied performance trends. This analysis, powered by Sensor Tower data, highlights the key metrics for these popular apps.
Skincare Time: Makeover ASMR saw a peak in weekly downloads at the start of the quarter with 177K, showing fluctuations before stabilizing at around 127K by the end of March. Revenue peaked early at $544 but then declined to zero by February. Active users showed a significant drop from 367K to just 27K by quarter's end.
Satiszone: Perfect ASMR Tidy experienced a steady growth in weekly revenue, reaching $593 at mid-March. Downloads started strong with 79K, dropping gradually to 42K by the end of the quarter. Active users consistently increased, peaking at 346K in mid-March.
Glow Fashion Idol maintained a high revenue, peaking at $207K in mid-February, before declining to $103K by March's end. Downloads decreased from 78K to 39K over the quarter. The app's active users saw a steady increase, peaking at 198K in February.
Eye Color Mix had no revenue reported, but downloads began at 115K and stabilized around 40K. Active users remained relatively stable, peaking at 595K in mid-March.
Finally, Merge Studio: Fashion Makeover experienced a steady revenue increase, reaching $139K by late February. Downloads fluctuated, starting at 52K and ending at 40K. Active users remained strong, peaking at 518K in mid-March.
For more detailed insights and trends, visit Sensor Tower.
